Monthly Archives: July 2019

Inbound Marketing and ROI: For Industrial Companies & Manufacturers

As the digital world reshapes the industrial world, marketing budgets are on the rise. According to’s annual survey of engineering marketers, twice as many respondents reported that their budgets were growing rather than shrinking in 2017. Like with any investment, marketers and manufacturing companies want to ensure that they are receiving a positive return. We’ve outlined […]

Why You Should Use Content Marketing

To understand why content marketing is important, let’s first take a look at the complete picture of the modern industrial buying process. Industrial buying is an infinitely more complex process than it ever used to be. In the past, business relationships were forged over lunches, golf games, phone calls, and plant visits. Suppliers showcased their know-how by […]

THE 2019 SEO Services Report

We surveyed 1,200 business owners to better understand the current state of the SEO services industry. In this new report you’ll learn: How much people spend on SEO. Where people find SEO services. Why people choose one agency over another. Why people decide to leave their current SEO provider. Lots more. Without further ado, let’s […]

30 Industrial Lead Generation Tips, Tricks And Ideas

Generating leads is the most important component of marketing. When you turn a site visitor into a lead, and then that lead becomes a customer, you’ve done your job, but you need to follow up on that accomplishment. As the experts at HubSpot say, “A successful lead generation engine is what keeps the funnel full […]

The guide to inbound marketing for manufacturing

The guide to inbound marketing for manufacturing Change is the order of the day. Macro forces are combining to place intense pressure on organizations and entire industries. The manufacturing sector is no exception – most notably, the Fourth Industrial Revolution (and all that it entails) is looming large. Additionally, there is a growing demand for […]

8 Manufacturing Content Marketing Ideas (With Examples!)

So you’ve realized that your old traditional and digital marketing business tactics just weren’t working, and you’ve taken steps to get your inbound marketing program off the ground. Great! To refresh, inbound marketing focuses on creating educational content that pulls people toward your industrial website.  Now what? Well, now comes the hard part — you’ll need to create content that […]

Manufacturing content marketing 2019

Research shows that in 2018 manufacturers are turning to content marketing to ensure they are front and centre when prospects are conducting their own online research. However, the latest research by The Content Marketing Institute suggests that even though 64% of manufacturing content marketers say their organisation’s content marketing is much/somewhat more successful compared with one year ago, many are […]